MEGA SALE
ดีลทรงชัย
ATLANTA entered the competitive health supplement market with a German-made effervescent product and no established launch plan. The key challenge was to build a strong brand presence, communicate product benefits clearly, and drive both mass awareness and product trial.
Brandbiz Group developed an integrated launch strategy under the idea “Unlock Your Everyday Power”, positioning ATLANTA as a daily health booster designed to connect with real-life situations.
The brand experience was designed to connect multiple online and offline touchpoints. A LINE Microsite was also incorporated into the campaign as part of the digital experience, creating a space for ATLANTA to extend communication and audience engagement.
A unified communication framework was developed across key messages, presenter strategy, online and offline media buying, influencer support, and performance advertising.
The approach was designed to strengthen ATLANTA’s brand visibility and product understanding while providing a scalable marketing framework for future growth.
The project established a clear and scalable launch direction for ATLANTA, aligning communication, media, influencer, performance and digital experience under one unified marketing strategy.
